My design process is deeply rooted in human-centered design — putting real user needs at the heart of every decision. I move through iterative stages of research, ideation, prototyping, and testing to craft solutions that are not only usable but meaningful. To push innovation further, I also leverage generative AI during the ideation phase, uncovering patterns and insights that fuel smarter, faster, and more data-informed design outcomes. The result? Thoughtful products that balance creativity, usability, and performance.